Experience
MTO — Business Intelligence
Drove data accuracy, trend analysis, and business intelligence reporting to support strategic decision-making.
Marketing Strategist
Developing growth and marketing strategies targeting schools, camps, and family brands to expand reach, engagement, and conversions.
Campus Ambassador
Representing Manafa Technologies within the university community, driving brand visibility through campus outreach and engagement.
Teaching Assistant
Supported 100+ students through core data analysis concepts, coursework guidance, and grading across the full semester.
Projects
Delivery Performance & Customer Satisfaction — Olist E-Commerce Dashboard
Built an end-to-end Power BI dashboard on a 99K-order e-commerce dataset, modelling 6 relational tables and writing custom DAX measures to analyse delivery performance against customer satisfaction.
Diagnosed and resolved a DAX date-logic bug that was inflating the late-delivery rate by nearly 40%, independently verifying every final metric against the raw dataset in Python before publishing.
FinCore — Relational Lending Management System
Designed a 3NF-normalised SQL Server schema across 7 entities covering loan origination, instalment scheduling, collateral tracking, and risk classification.
A Tkinter and Matplotlib interface abstracts the SQL layer entirely, so a loan officer can manage the full lending lifecycle without writing a single query.
Sales Forecasting & Business Intelligence — Coffee Chain
Built an EDA pipeline on a multi-location coffee chain dataset, engineering 10+ KPIs across regional performance, seasonal demand trends, and product-level margin analysis.
Credit Card Fraud Detection — Statistical Behavioural Analysis
Analysed 1,100 credit card transactions in SPSS using an independent-samples t-test, Mann-Whitney U test, and Chi-Square test, with every test returning p < .001.
Programs
Stanford Code in Place 2026
Ghost Grid · Final ProjectAn intensive program in Python programming and problem-solving, utilizing graphics, console programming, and data structures like lists and dictionaries.For my final project, I built Ghost Grid: a 5-level maze escape game using Python and Pygame.